Othman Yeop Abdullah Graduate School of Business

BDMR8013 Business Research and Methodology

This course is designed to equip students with knowledge and skills necessary for the development and implementation of their own research dissertation based on quantitative and qualitative methods. The course covers three main phases of research-planning, design and implementation. Topics include the philosophical basis of research- ontology, epistemology and axiology; formulation of problem statement; literature review--systematic critical review and establishing a research gap; research design--applying the procedures and techniques of various research methodologies; data collection strategy; data analysis techniques; and reporting of results.

OYAGSB KUALA LUMPUR
Othman Yeop Abdullah Graduate School of Business (OYAGSB)
Universiti Utara Malaysia (Kampus Kuala Lumpur)
27-1B Tingkat 1, Wisma Sri Muda (UUMKL Menara 2)
Jalan Raja Muda Abd Aziz, Kampung Baru
50300 Kuala Lumpur Malaysia
TEL: +604-928 7192/7194